Privacy Policy

Last updated: May 22, 2026

This Privacy Policy describes how Parentezi ("we," "our," or "us") collects, uses, and protects information when you visit our website at parentezi.com, browse our collections, make a purchase, or otherwise interact with us online. We are committed to protecting your privacy and handling your information with care and transparency.

1. Information We Collect

We may collect the following types of information:

• Information you provide directly: When you create an account, place an order, sign up for our newsletter, or contact us, we collect your name, email address, shipping address, billing information, and any other details you choose to share.
• Order and transaction data: When you make a purchase, we collect details about the products you buy, payment confirmation, and shipping information necessary to fulfil your order.
• Communications: If you contact our customer service team, we retain records of that correspondence to help us resolve your enquiry.
• Usage and device data: When you visit our website, we automatically collect information such as your IP address, browser type, pages visited, and time spent on the site. This helps us understand how visitors use the site and improve the experience.
• Cookies and tracking technologies: We use cookies to remember your preferences, keep items in your shopping bag, and measure site performance. See Section 7 for more detail.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including sending order confirmations and shipping updates
• Manage your account and provide customer support
• Send you marketing emails and newsletters, where you have opted in to receive them
• Personalise your browsing experience and show you relevant content
• Improve our website, products, and services through analytics
• Comply with legal obligations and prevent fraud

We will not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent.

3. Sharing Your Information

We share your information only where necessary to operate our business and provide you with our services:

• Fulfilment and logistics partners: We share your shipping address and order details with our delivery partners in order to ship your purchases to you.
• Payment processors: Payments are processed by secure third-party providers. We do not store your full card details on our servers.
• Technology and platform providers: We use reputable third-party services to host our website, manage our database, and power certain features. These providers process data on our behalf and are contractually required to keep it confidential.
• Legal obligations: We may disclose information where required by law, court order, or to protect the rights and safety of Parentezi or others.

4. Our Use of the Pinterest API

Parentezi uses the official Pinterest API for internal brand research and competitive analysis. Through this integration, we access only publicly available Pinterest data — such as public profile information, follower counts, and published content from third-party brand accounts — to help us understand trends in our industry.

We do not use the Pinterest API to collect, store, or process personal information about individual Pinterest users. We do not post content on Pinterest on behalf of users, access private messages or accounts, or use Pinterest data for advertising or resale. Our use of the Pinterest API complies with Pinterest's Developer Guidelines and Terms of Service.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including to provide ongoing services, comply with legal obligations, and resolve disputes. Order records are typically retained for seven years in line with standard accounting requirements. You may request deletion of your account and associated data at any time by contacting us (see Section 9).

6. Data Security

We take the security of your information seriously. We use encrypted connections (HTTPS) across our website, access controls to limit who within our team can view customer data, and reputable third-party infrastructure with strong security standards. While we do everything we reasonably can to protect your data, no system is completely immune to risk, and we cannot guarantee absolute security.

7. Cookies

Our website uses cookies — small text files stored on your device — to improve your experience. We use:

• Essential cookies: Required for the website to function, such as keeping items in your shopping bag.
• Analytics cookies: Help us understand how visitors navigate the site so we can improve it. We use aggregated, anonymised data only.
• Marketing cookies: Used to show you relevant content and measure the effectiveness of our communications, where you have consented.

You can manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect your ability to use some features of the site.

8. Your Rights

Depending on where you are located, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time (via the unsubscribe link in any email)
• Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us using the details in Section 9. We will respond to all valid requests within 30 days.

9. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please get in touch:

Parentezi
Email: privacy@parentezi.com
Website: parentezi.com