The brand’s Essentials—a seasonless collection available year-round—reflects a foundational approach to dressing, while the ready-to-wear explores the ever-evolving definition of “classic”. An uncomplicated, minimal wardrobe foundation with a (kink). Our calling is to flip the boring basics script and solve the everyday (what to wear) struggle with elevated go-to uniforms.

Founder / Creative Director 

Cheryl Herger, the founder of the brand has over 20 years experience designing fashion brands. She spent years building a career in fashion but always found herself using the very best cool basics, the wear everyday stuff, the uniform. In between trendy and seasonal madness, she (pause) and got into foundational pieces, the pieces to reach for on the best and worst days. Invest in timeless pieces that have been considered for you. As a result, Parentezi was born in a time of pause, of living in between.